Understanding how to use data to uncover insights about people can be the difference between a good product or service and a great one. But knowing where to start when deciphering data to surface those insights can be overwhelming.

At IDEO, we approach data with a human-centered lens that enables us to think creatively about collecting, analyzing, and using data to empathize with our customers’ needs and uncover design opportunities.

In this course, you’ll learn to use data to discover unmet needs and gain an understanding of the people behind the data points. Learn to explore rich data insights and share the human stories behind the data that lead to great products, services, and systems.

Do I need to bring my own data?
No, you don’t need to bring your own data to the course. We’ll provide a range of practice data problems to choose from, and each will come with its own practice data set you can work with throughout the course. You can also choose your own data problem and use your data to explore it. We want you to have the flexibility to learn in the best way for you.

Note: This course does not focus on technical data skills like statistical modeling. Instead, it focuses on the skills you need to better collect, analyze, and use data to understand the people behind the data points.

Course Outcomes

Use data to inspire new ideas, opportunities, and directions.
Frame your question and determine the types of data you need.
Discover insights in your data and effectively communicate why they matter.
Turn insights from the data into compelling stories and visualizations.
Take a human-centered approach to data analysis.

Innovation

Designing for Change

Designing Strategy

Cultivating Creative Collaboration

Innovating with Data

Activating Strategy